Hannover Milano Fairs China Ltd.

Press Centre

Hannover Milano Fairs in Alliance with CMEC EXPO to Host a Tourist Exhibition in Southwest China in 2022


On 11 May, a strategic cooperation signing ceremony was held online between Hannover Milano Fairs Shanghai Ltd. (HMFS) and CMEC International Exhibition Co., Ltd. (CMEC EXPO), presented by Managing Director Gary Liu of HMFS and General Manager Ming Yang of CMEC EXPO. Both parties officially announced to co-organize the Chengdu International Culture and Tourism Exhibition from the year of 2022. The corporative show will be developed into a high-end culture and tourism fair in Southwest China and be facilitated the growth of the regional cultural tourism market.

This cooperation offers a brand-new opportunity and is bound to achieve unprecedented accomplishments in cultural tourism industry. By joining forces, it will not only realize mutual complementation and brand superposition but also claim publicity and public attention. Through multiple channels and innovations from various dimensions, HMFS and CMEC EXPO will strive to develop the Exhibition into an internationally advanced event dedicated to culture and tourism with global influence.

High-end Resources Pooled into the Show
The Chengdu International Culture and Tourism Exhibition 2022 is scheduled on 25-27 November this year at the Chengdu Century City New International Convention and Exhibition Center, with the theme of “Exploring the Panda Homeland, Enjoying Sichuan Life”, consisting eight thematic exhibition areas, namely, Enjoying Sichuan, Special Cultural Tourism, pecial Cultural Tourism, Study Tourism and cultural & creative product, rural tourism, Outdoor Recreation, Smart Tourism, Duty-free Goods and Travel Agency. More than 300 enterprises from over 30 countries and regions are expected to participate in the event.

As a major annual culture and tourism event in Southwest China, the Exhibition will pool high-quality tourism resources across the globe, gather various official institutions, well-known enterprises and brands in the cultural tourism industry, open up tourism market channels, and collect cutting-edge market information to build an integrated platform for the exchange in the cultural tourism industry and beef up the contribution of cultural tourism consumption to the economy.

A series of concurrent forums will be held to focus on hot topics like integration of culture and tourism, RCEP and economic development of regional cultural tourism at the international level. During the period, industry powerhouses and experts will be invited to share their insights on path and direction of cultural tourism in a new era and thus further the development of culture and tourism integration.

A series of activities such as cultural tourism resources promo and networking meetings will also be organized at the show. Leveraging the fair’s international showcase, high-quality cultural tourism resources will be promoted. Meanwhile, a platform for direct exchange and discussion between industry players will be offered for more efficient commercial cooperation. By doing so, the potential of integration of culture and tourism will be released and a market for cultural tourism will be developed.

In the context of high-quality development of cultural tourism, the Exhibition is committed to providing opportunities for countries and regions, provincial and municipal cultural tourism departments as well as tourism practitioners to promote tourism destinations, products and services as well as industry exchanges. The Exhibition is also aimed at penetrating the cultural tourism concept, presenting cultural tourism accomplishments, and contributing to a new cultural tourism development pattern.

New Industry Trend of Integration of Culture and Tourism 
In recent years, the concept of “culture is the soul of tourism and tourism is the carrier of culture” has become increasingly prevailing. The integration of culture and tourism has become the mainstream. Especially under the impact of the COVID-19 pandemic, the public focus moved back to the human-nature relationship. In such a context, the organic fusion and coordinated development of culture and tourism will be a new industry trend.

On 12 April 2022, the BIT 2022, Italy’s leading tourism exhibition organized by Fiera Milano S.p.A. concluded with complete success: three days of intense networking and new product presentations, characterised by the quality of exhibitors’ proposals and highly profiled buyers. Trends towards an increasingly natural, sustainable and responsible tourism, also focused on history and culture, are confirmed both in Italy and abroad. International tourism saw a growing interest in nature and quality of life. The trend unveiled at the BIT 2022 is of great significance to the cultural tourism community.

A New Cultural Tourism Pattern Formed in Southwest China
The Chengdu International Culture and Tourism Exhibition is based in the “Land of Abundance”-- Chengdu, Sichuan. Located at the intersection of the Belt and Road, Sichuan boasts a vast market and occupies a pivotal position in Southwest China. Chengdu is the capital city of Sichuan Province, and as one of the national central cities and one of the main cities of Sichuan, it saw a great leap in comprehensive strength in the past 5 years and has become a megacity, rising to the 86th place in Global Comprehensive City Rankings.

In recent years, the share of consumption in cultural tourism has constantly grown in the total retail sales of social consumer goods in Chengdu. The cultural, sports, and entertainment industry presented promising prospects, playing a key role in the growing momentum in cultural tourism development. As the core city of the Bashu Cultural Tourism Corridor and the core zone of provincial cultural tourism economic development, Chengdu shall muster efforts to improve its international competitiveness and enhance its function as the engine of regional development by expanding the influence of Bashu culture, driving the coordinated regional development, strengthening cultural tourism industry, scaling quality product supply and cementing support for cultural tourism. With high-quality development of cultural tourism, Chengdu will further the aim of being a city of culture with global influence.

Situated in Sichuan with a time-honored history and culture, the Chengdu International Culture and Tourism Exhibition will create more opportunities for exchange as inspired by the unique culture and history of Chengdu.


Hannover Milano Fairs Shanghai Ltd.

301 B&T Pudong Office Tower
393 Yinxiao Rd, Pudong
Shanghai 201204
Tel: (86) 21 20557000
Fax: (86) 21 20557100

© 1999-2023 Hannover Milano Fairs China Ltd. All rights reserved.